Fitbit’s new $160 Versa Lite is a stripped-down version of its entry-level smartwatch
Fitbit’s renewed take on the smartwatch appeared to have worked with the Versa, which helped the company grow its smartwatch revenue by 437 percent less than a year after the device was announced. Now, the company is hoping more affordable versions of its wearables will boost that momentum, with stripped-down versions of the Versa and the Ace that are up to $40 cheaper than their predecessors.
The new Versa Lite now starts at $160 and comes in additional funky colors like purple and blue. Despite the name, it’s not physically any smaller or thinner than the original Versa. The Lite retains the “squircle”-shaped screen with the same-sized bezels, it runs on Fitbit OS, and it offers sleep and exercise trackers. It won’t, however, be...