Publicis is merging media agency networks Spark and Blue 449
Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark's global brand president Chris Boothe.
The change comes as Publicis Groupe makes moves to simplifythe holding company's CEO Arthur Sadoun told Ad Age last month the company is "making sure there's less structure," some of which has meant bringing agencies under one roof in cities and killing profit-and-loss statement silos to simplify reporting.
Publicis Groupe launched Blue 449 as a media network in early 2015. The holding company bought London-based Walker Media in late 2013 and rebranded the agency as the first office of the new international media network.