Brand new Ultime trimaran Sodebo launched for Thomas Coville
| Thomas Coville atop his brand new spaceship |
So this is how it’s done in France when it comes to sailing sponsorship. Take a mainstream company, one that started out specializing in frozen pizzas which are consumed broadly across France on a daily basis, and have their marketing people decide that the best way to increase brand awareness is to get involved with sailing; yes sailing. ...
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