Spotify just made a tiny dent in India’s fast-growing market
Spotify now has 1 million users in India counting both free and paid Premium accounts, a representative for the company confirmed to The Verge. The streaming platform quietly arrived in India six days ago amid a legal skirmish over whether the launch would include the catalog from Warner Music’s publishing arm.
Spotify doesn’t usually release these sort of early metrics, so it’s impossible to say how this 1 million-user milestone stacks up in comparison to other territory launches. But, that number can be looked at in the grander context of the Indian streaming music market.
India’s total population is 1.34 billion people, but only about 150 million, or about 11 percent, subscribe to a music streaming service, according to a report by D...