AT&T just made its first huge changes to HBO and the rest of WarnerMedia
This morning, fresh off of a court victory that sealed its acquisition of Time Warner Inc. once and for all, AT&T announced wide-reaching changes to the structure of that company, now known as WarnerMedia. Robert Greenblatt, a former chairman at NBC Entertainment, has been brought on to run WarnerMedia Entertainment, a brand-new unit that folds Home Box Office, Inc. and Turner Broadcasting into one entity. Greenblatt will oversee HBO, TBS, TNT, and truTV. Equally as important, he’s also been tasked with heading up WarnerMedia’s direct-to-consumer business and the upcoming streaming service that AT&T hopes will prove a worthy foe to Netflix and kick off a new era of distribution for its robust breadth of content.
“This change will provide...