Brands look for love on Valentine's Day
On the day of the massive breakup between Amazon and New York City, other marketers are trying to remind consumers that Feb. 14 is actually all about love. Consumers are expected to shell out a record-breaking $20.7 billion on the heart-centric holiday this year, a 6 percent increase over 2018, according to a survey from the National Retail Federation and Prosper Insights & Analytics.
Below, Ad Age rounded up the most noteworthy messaging we've seen thus far:
One Love, an advocacy group promoting healthy relationships, created a special-edition box of chocolates with flavors no one will recognize. The box contains eight confections created to spark conversations about positive and negative relationship experiencesfour represent healthy relationship behaviors and four represent unhealthy. Tip: "Manipulation" is hard to swallow.