Amazon launches a rewards program for apps like TikTok
Amazon is giving publishers and developerslike Sesame Workshop, TikTok and the Washington Posta way to deliver products from its e-commerce store to their audiences through a new marketing rewards program.
On Thursday, the company launched what it calls Amazon Moments, which has already been tested for months by a small group of partners. Moments works like this: The publisher or developer asks users to perform an action in their apps or on their websites. For instance, a music subscription service asks someone to listen to 20 hours of music and then sends them a link for a free pair of headphones. Then Amazon takes care of all the shippingif the consumer has an Amazon account, of course. TikTok used the program to give prizes to new users who downloaded and shared videos on its app.
Amazon said that the Washington Post, TikTok, Sony Crackle, Sesame Workshop, Bravo, USA TODAY, Sago Mini and Bell Canada were the first to test the service. The Washington Post is owned by Amazon CEO Jeff Bezos.