The increase in voice search may have been well publicised over the last couple of years, but there’s another search functionality that’s been increasing in popularity too: visual search.
According to research from ViSenze, over 75% of customers have been inspired to purchase products based on image and video content. This highlights just how important image-based search should be for digital marketers.
A report by Jumpshot and Moz in 2017 supports this, discovering that approximately 27% of all searches across ten major products were images. Additionally, Pinterest enjoyed a year-on-year growth of 140% following the launch ...
