When it comes to making decisions, most of us are influenced to some degree by other people, whether that’s choosing a restaurant or a political candidate. We want to know what others think before we make that choice. Humans are social animals. So social that we can rarely be independent of others because of our propensity for copying behavior and communication – also known as social learning. Humans copy each other every day. You might buy the latest trainers because they’re really popular, even though you have no idea how good quality they are. And then you might share that…
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