Tim Cook really wants you to upgrade your iPhone
Apple CEO Tim Cook really wants you to upgrade your old iPhone. To make sure you know it, he’s said it numerous times. During yesterday’s earnings call that discussed the holiday quarter, Cook mentioned upgrades a total of seven times.
Here are all of the instances when Cook mentioned upgrading, including a bonus instance of his CFO pitching in (emphasis mine):
- “As our letter noted, that challenge was compounded by quarterly iPhone upgrades that were lower than we anticipated.”
- “We’ll return to upgrades in a moment, but I first want to say a bit more about our business in Greater China.”
- “Despite iPhone upgrades being lower than we anticipated, our business grew outside of China, including new records in the Americas, Western Europe,...