Everything you need to know about Apple's Q2 19 results
I’ve dug through everything I could find to gather together some of the more interesting insights into the company’s business as smartphone sales slow.
iPhones don’t matter any more
iPhone revenue fell 15% year-on-year – though total revenue from other products and services climbed 19 percent. Apple warned of this earlier this month, but tried to clarify how exchange rate fluctuations have impacted prices.
“We priced the iPhone XS in the U.S. the same as we’d priced the iPhone X a year ago,” Tim Cook explained. “The iPhone XS Max, which was new, was a hundred dollars more than the XS, and then we priced the XR right in the middle of where the entry iPhone 8 and entry iPhone 8 Plus had been priced… it’s actually a pretty small difference in the United States compared to last year.”