Cadillac is resurrecting its subscription service
Cadillac is bringing back the fledgling car subscription service that it put on hold in November of last year, executives told Automotive News earlier this week. This time around, though, Cadillac dealers will be way more involved in the process than they were before.
It’s not yet clear how much the new version of the subscription service (dubbed “Book 2.0”) will resemble the original (“Book by Cadillac”). In the original version, customers payed an upfront fee of $500, and then a $1,800 monthly fee that included insurance, maintenance, and more.
One big difference, though, is that Cadillac dealers will be handling far more of the day-to-day interactions with customers. Previously, Cadillac owned the vehicles in the subscription fleet,...