At FAO Schwarz: Apple’s tech is not a toy
The digital transformation of the retail industry challenges retailers, but they seem to be realizing that authenticity, customer service and relevance are critical. That’s certainly the case at FAO Schwarz.
This is not a toy
The legendary toy store closed in 2015, but is being resurrected by new owners, ThreeSixty Brands. Open for business in New York's Rockefeller Plaza, the toy emporium is renowned for its larger-than-life interactive retail experiences.