Slack’s new logo ditches the beloved plaid hashtag
“It’s a new brand coming into maturity now. If they were ever going to change . . . it was the now-or-never moment,” says designer Michael Bierut.
Slack, the beyond-successful work collaboration platform, has launched a new, buttoned-up brand in anticipation of its 2019 IPO. The new work, led by Pentagram, kills off the company’s longstanding hashtag logo. The playful plaid is gone, too.