LuLaRoe founder says the company is 'starting over' amid seller exodus and looming $63 million legal battle

YouTube/LuLaRoe

• LuLaRoe's top executives say the multilevel-marketing company is "starting over" and "being reinvented."
• "I love that everybody is saying 'LuLaRoe 2.0,'" LuLaRoe founder DeAnne Stidham said in a video the company shared online. "I think that’s really what it is, because you know, we’re starting over."
• LuLaRoe's reinvention comes as it faces an exodus of sellers and a $63 million lawsuit from its chief supplier, Providence Industries.
• The suit originally sought $49 million in damages. In an amended complaint filed in California state court on Monday, Providence raised the damages sought to $63 million.
• LuLaRoe has denied the claims in the lawsuit. 

LuLaRoe's top executives say the company is "starting over" and "being reinvented" as it faces an exodus of sellers and a $63 million lawsuit from its chief supplier.

"I love that everybody is saying 'LuLaRoe 2.0,'" LuLaRoe founder and president DeAnne Stidham said in a video that LuLaRoe produced and shared online on Tuesday. "I think that’s really what it is, because you know, we’re starting over. And we like to do that because we want it fresh, and we want new items for everybody to get excited about."See the rest of the story at Business Insider

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