Inside the $3 billion race to kill plastic
These startups are capitalizing on consumer anxiety about climate change to market reusable straws, food wrap, and storage bags. Can they compete with plastic industry giants?
I’ll admit it’s taken me a while to come to terms with how dire the environmental crisis is. I assumed my everyday eco-friendly behaviors–like recycling and bringing reusable bags to the grocery store–were helping to stave off plastic pollution and carbon pollution.