Maruti rolls out initiative to promote aspiring musicians
The country's largest car maker Maruti Suzuki India (MSI) Wednesday announced an initiative under which music aficionados across genres would be able to create original music of global standards.
Nexa Music will provide aspiring Indian musicians a platform to compose original lyrics. The participants will be mentored by musician A R Rahman, supported by Clinton Cerejo.
MSI sells its premium cars such as S-Cross, Ciaz and Baleno from Nexa dealerships. Other models such as Vitara Brezza, Swift and Dzire are sold from Arena badged outlets.
"The launch of Nexa Music opens new horizons for musicians and aids us build lifestyle experiences for Nexa customers," MSI Senior Executive Director Marketing and Sales R S Kalsi said in a statement.
This music platform connects to brand NEXA's core belief to create an exciting new world of mobility that is both inspiring and aspiring, he added.
Nexa Music will kick off with the launch of four original tracks sung by Rahman, Anushka Manchanda, Nikhil .