Cadillac will lead General Motors’ push into an electric future
Cadillac will become the leading electric vehicle brand of General Motors, the company announced on Friday. The first model will feature GM’s all-new battery electric vehicle architecture, which will underpin a “family of profitable EVs,” the automaker said in press release.
The move to make Cadillac the face of its push into an electric future makes sense: the luxury brand needed an improved identity, and GM wasn’t going to pin all of its hopes on the slow-selling Chevy Bolt. GM sold 18,019 all-electric Chevy Bolts, which was down more than 20 percent compared to 2017.
That said, GM is lagging behind its competitors in the luxury EV market. In recent months, Audi,...