Brands start weighing in on the shutdown
With the current partial government shutdown appearing on track to become the longest in U.S. history, some marketers are getting anxious and beginning to voice their concerns.
On Friday, Columbia Sportswear tweeted a missive from Chief Executive Tim Boyle. The Portland, Oregon-based retailer's position on the shutdown, which is now in its 21st day, was clear as it urged politicians to "work together to open our parks."