FORT WORTH, TEXAS – American Airlines, in collaboration with Stand Up To Cancer (SU2C), is launching its annual campaign to raise funds for innovative and life-saving cancer research and is inviting customers to contribute. The campaign kicked off with a powerful new public service announcement featuring actress, film producer and SU2C celebrity ambassador Rosario Dawson.
From now through Sept. 30, customers will receive 25 AAdvantage bonus miles for every dollar they donate of $25 or more to Stand Up To Cancer.
Additionally, anyone who uses their AAdvantage Mastercard® credit card to contribute between $25 and $10,000 will receive 50 AAdvantage bonus miles per dollar through Sept. 30, or until $3 million has been donated, whichever comes first.
Since joining forces in 2016, American has raised more than $20 million through fundraising efforts to benefit SU2C. In 2019, American debuted a campaign that allowed those who donated the chance to honor a loved one by including their name on an Airbus A321 aircraft wrapped in a special SU2C livery.
This year, to further highlight the campaign and give customers an opportunity to support the campaign’s important cause, American will launch a limited-edition specialty amenity kit design created in collaboration with sustainable fashion brand Raven + Lily.
The new Flagship®First Class and Flagship® Business Class kits feature the SU2C yellow, orange and red colors, along with Raven + Lily’s recognizable zig-zag trim, while the Premium Economy kit features the SU2C yellow. The limited-edition kits will feature new skincare brands and offerings. Customers can scan a QR code within the kits to easily donate to the campaign. The SU2C specialty kits will take flight later this year. This kit marks American’s second limited-edition amenity kit since the airline launched a new amenity kit program earlier this year.
SU2C brings together the best and the brightest in the cancer community to help new therapies move from the laboratory to the patient quickly. By galvanizing the entertainment community, SU2C creates awareness and educates the public on cancer prevention, diagnosis and treatment and raises funds to support these efforts.
“I am one of the millions of people who have a loved one that’s been touched by cancer. This year, 2 million people will be diagnosed – that’s one person every 15 seconds. I’m hoping that when people watch this PSA, they will be encouraged to learn more, join us and rise to the challenge,” said Rosario Dawson, a SU2C ambassador. “With the help of donors like you, we are making incredible strides. Together, we could see the end of cancer as we know it.”
The article American Airlines and Stand Up To Cancer campaign takes off to accelerate funding for cancer research first appeared in TravelDailyNews International.
