ASDA has launched a very tongue-in-cheek version of the viral Whispering Angel rosé wine – and fans can’t wait to get their hands on it.
The supermarket’s own-label version is called ‘Screaming Devil’, and it has gone viral on social media.
Launched this summer to tap into the Provencal rose market, this week a user on X referred to the wine as “violently iconic”.
One person responded: “I actually prefer the look/design of the bottle too.”
Another commented: “I want to buy it…is it bad that I want to buy it just cos of it’s name.”
Someone else said: “Brilliant! I don’t often go to Asda, but I’m going to be near one next week so I’ll grab a couple of those…commendable marketing!”
One person added simply: “It’s DELICIOUS.”
For just £13, Screaming Devil is a great pick for those who want to enjoy a high-quality wine for less, as it’s approximately £10 cheaper than Whispering Angel.
It’s also available to buy on Ocado for £15.
The rosé comes from Provence and features fruity flavours such as white peach, mango and passionfruit, as well as notes of rhubarb and zesty citrus notes.
Users on X praised the branding, which is similar to what discounter Aldi did several years ago, with its “Anti-Establishment” IPA, which resembled Brewdog’s Punk IPA.
Whispering Angel is the flagship wine of Château d’Esclans, a vineyard north of Saint Tropez, France.
After exploding onto the market, it became a celebrity favourite – including among the Beckhams.
The hype is thanks to its gorgeous bottle, Instagrammable look and champagne-style branding.
There was a period where rosé was viewed as inferior to its red and white counterparts.
But its popularity has rocketed over the last five years, partly thanks to Whispering Angel, which has made rosé cool again, lots of sommeliers believe.
Sainte Victoire is my favourite part of Provence to find personality filled yet great value Rosé.
Thanks to the altitude of the Sainte Victoire hillsides, the grapes get exposed to plenty of sunshine during the day but their ripeness is moderated by cooler evening temperatures.
This enables the wine to brim with intense, complex fruit which is balanced by elegant acidity and herbal finesse.
I am delighted that Aldi are highlighting an actual area of Provence as quality and flavour profiles can vary greatly – however I always know with Rosé from Sainte Victoire that I will not be disappointed.
Amelia Singer’s podcast, ‘Ameliarate Through Wine’, which pairs celebrities’ personalities, core values, and careers with wine. Available on Apple & Spotify.
But it’s not just Asda’s rosé that has Brits drooling, though.
The German supermarket Aldi’s own-brand gin – which is half the price of top rivals – has been named “one of the best in the world”.
Haysmith’s, Aldi’s own-label gin brand, picked up gold at the Spirits Business Global Gin Masters – beating all its leading competitors.
Haysmith’s gin lineup includes Seville Orange & Persian Lime Gin (£14.99), London Dry Gin (£15.99) and Haysmith’s Premium Sloe Gin (£14.99) – all of which picked up the highest accolade at the ceremony.
It’s always a good idea to shop around to make sure you can find the best deals.
There are plenty of comparison websites out there that’ll check prices for you – so don’t be left paying more than you have to.
Most of them work by comparing the prices across hundreds of retailers.
Google Shopping is a tool that lets users search for and compare prices for products across the web. Simply type in keywords, or a product number, to bring up search results.
Price Spy logs the history of how much something costs from over 3,000 different retailers, including Argos, Amazon, eBay and the supermarkets.
Once you select an individual product you can quickly compare which stores have the best price and which have it in stock.
Idealo is another website that lets you compare prices between retailers.
All shoppers need to do is search for the item they need and the website will rank them from the cheapest to the most expensive one.
CamelCamelCamel is another option – but only for goods that are sold on Amazon.
To use it, type in the URL of the product you want to check the price of.
