HOLLY Willoughby enjoyed a glass of wine on Friday night as she celebrated the success of her website Wylde Moon.
The Dancing On Ice host was fresh faced in a selfie on Instagram, and modelled a dainty gold chain with tiny charms from her collection.
The little charms have been encrusted with diamond chips, and Holly explained the necklace could be layered with others or worn on its own.
Referring to Storm Eunice battering the UK today, Holly, 41, said: “The calm after the storm… necklace of joy… layered or the star of the show… diamond moonflower necklace @wyldemoon xwine… models own ”
Holly failed to mention the price — a hefty £375.
She was last week branded “greedy” after showing off a £450 necklace for sale on her Wylde Moon site.
She asked her followers which piece they’d be buying – but some were unimpressed with the price.
Fans rushed to leave their responses, with one writing: “It’s all gorgeous, especially the moon and star necklace. Just way too expensive for the average person to buy.”
Another said: “Far too expensive Holly sorry we don’t have your money!”
Someone else commented: “Beautiful but beyond the means of many people I think.”
And a fourth added: “£450 for a gold plated necklace with diamond chips with no information as to their source? This is greedy profiteering at its best.”
Earlier this month Holly hit back after the new lifestyle website was branded “wacky” by some when it launched last year.
In a new interview with Grazia magazine, the mum-of-three reflects: “I think that people struggle with some of the ideas.
“The moment that I launched Wylde Moon, the word ‘wacky’ got used a lot.
“I expected that. And that’s fine. I can’t change that. I’m not here to force any of this on anybody. It’s not ‘come and meditate with me’ or ‘look at the moon and play a sound-bowl’.
“It’s please go and do that thing that makes your heart sing. Go and do you.”
Holly said she is used to criticism and trolling, but refuses to pander to people’s expectations of her.
She added: “I’m not afraid of the reaction to it any more. If it doesn’t fit with what your thoughts and expectations of me are, well then there’s nothing I can do about it.
“I can’t change that. I don’t want to change that. And I’m not going to change that. This is me.”
