A MUM-OF-TWO has revealed how she launched a powder which sets fake tan in SECONDS and is now raking in the cash.
Fiona Dunne, 33, who’s Irish but lives in Perth, launched GlowDry Australia from her rented flat in 2018.
She now counts Kim Kardashian, Katy Perry and Miley Cyrus’ spray tanner Isabel Alysa, from LA, among her fans.
Fiona’s idea is so popular that she’s raking in six figures every month – after coming up with the idea while tanning clients.
She tells Femail: “I had a small studio and and in the summer clients were leaving feeling sticky – I knew there had to be a solution but couldn’t find anything available in Australia.”
In 2019, Fiona gifted Isabel a PR package to promote the brand, which paid off as the celebrity tanner often tags GlowDry Australia on Instagram.
And she became a repeat customer. “I noticed Isabel bought our product from the website and couldn’t believe it,” Fiona said.
“It’s unbelievable knowing my product is being used on celebrities.”
Fiona likes to leave tan on for at least six hours before washing it off.
But she says: “I was always getting streak marks from sweating. At one point I even got it all over my son from picking him up when wearing tan… mum fail.”
The talc-free, vegan and cruelty-free formula also masks fake tan odour and reduces transfer to clothes and bed sheets, with just a light dusting.
Fiona says: “We use clay from South Australia, starch, minerals to give it the shimmer – I wanted to keep it as natural and locally sourced as possible, while also making it equally suitable for salons and avid fake tanners themselves.”
In the last month, the brand has made six-figures – a huge upturn from the $10,000 (£5,200) to $12,000 (£6,250) a month it was previously bringing in.
GlowDry, a pun on hair term blow dry, was initially Fiona’s “side hustle” while she was working as an environmental health officer – but she’s now taken it full-time.
She invested $9,000 (£4,700) of her savings to launch the brand, produce the product and source materials.
Fiona is currently pregnant with her third child and runs the business mostly when the kids are asleep.
Her signature GlowDry starter kit costs $49.99 (£26.05) and features the drying powder, brush and travel pouch.
