A RAZOR company has featured women proudly showing off their moustaches in their new campaign.
Female-focused brand Billie is trying to change the stigma around women and body hair, and their new advert actually promotes women having facial hair.
In their barrier-breaking video women can be seeing proudly showing off their upper lip hair in honour of the charity campaign Movember.
Typically it is men who take part in the month-long event, but this advert encourages women to “add your mo to our team”.
Billie Co-Founder Georgina Gooley told DailyMail.com: “For us, women’s moustaches were important to talk about — we all have them, in some shape or form, but no one talks about them, except when it’s time to discreetly remove them.
“Our hair has a very important announcement to make…women have moustaches too,’ the campaign models express while proudly displaying their facial hair.
“The world may not know this because we go through a lot to hide them.”
Billie hopes they can encourage women to show off their moustaches instead of hiding them.
People who participate are encouraged to help raise money on Billie’s Movember page, with all donations up to £38,875 ($50,000) going to charity.
Billie previously made waves earlier this year when they showed women rocking pubic hair in their advert.
Kicking-off their summer campaign, Billie released a clip on Instagram showing women proudly flaunting their pubic hair.
They captioned the video, which has racked up more than 136,000 views: “Hang on, why is there so much pressure to be ‘summer ready’?”
Despite selling hair removal products, the brand is trying to encourage women not to shy away from showing off their body hair.
They’ve launched an initiative called Project Body Hair, asking women to upload their fuzzy snaps under the hashtag #projectbodyhair.
They said: “The internet could use a little more fuzz.
“There’s a serious lack of female body hair on the internet.”
The bold marketing campaigns have divided opinion online, with some people praising the brand for finally showing natural women.
And despite Vogue recently declaring the ‘bush was back’, some viewers still labelled the ad “gross”.
People also pointed out the irony of a razor company encouraging women to stop shaving.
Billie is female first.
Shaving companies have always been created for men which may explain why we’re still overpaying for women’s razors and referred to as goddesses for shaving.
Women shouldn’t be an afterthought in the shaving category. We deserve to have a great shave and no, we’re not paying more for it.
We’re here to make a daily routine a little more delightful and a lot more affordable.
One person wrote: “Wow. Wow!! I’ve never seen that in the media before.
“Pubic hair? On a woman?? What?! Thank you for normalizing body hair for women. You’re changing the world!”
Someone else said: “I f***ing love that you guys are a company that sells hair removal, but you advocate for women doing whatever tf they want with their hair.”
Meanwhile Jameela Jamil has hit out at Kim Kardashian’s new body make-up saying she prefers her stretch marks.
And Robin Thicke’s fiancé has come under fire for letting her 16-month-old eat ‘toxic’ spicy crisps.
Plus mum-to-be Amber Rose was blasted as ‘shameless’ for promoting Flat Tummy’s pregnancy tea.
