The Cult-Favorite Bum Bum Cream Is 25% Off for Cyber Monday — & Amazon Says It’s Moving Fast

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Sol de Janeiro’s Brazilian Bum Bum Cream has been a staple on vanities long before TikTok rediscovered it, but a 25% Cyber Monday markdown on Amazon is rare enough to make even longtime fans refresh their carts and stock up. Amazon has already flagged the firming lotion, available in several sizes, as “moving fast,” which tracks, considering this is the same warm, pistachio-and-vanilla scent Blake Lively has publicly raved about.

For many shoppers, the scent alone is enough reason to grab a jar of this best-selling body lotion. One reviewer didn’t hold back: “This smells so heavenly… I thought it was overhyped. I 100% understand what the hype is all about now.” The Cheirosa 62 fragrance leans warm and sunny, with those salted caramel and vanilla notes settling into something a little deeper as the day goes on. Multiple people say the fragrance lasts until evening, including one reviewer who joked coworkers told her she “smelled like summer.”

But the formula’s texture — not just the aroma — is what wins people over. Caffeine-rich guarana is known for helping skin look smoother, while cupuaçu butter has that plush, dense hydration dry legs dream about. One shopper said she’d been “pretty lax” about body care, but after a few weeks of nightly use, the dry patches on her arms and legs “vastly improved.” Another added that she deals with extremely dry skin and even layers oils underneath: “Omg my skin is like a baby’s… I was getting weird texture on my neck and now it’s gone.”

Plenty of people stay loyal to the cream simply because it works. “This stuff takes your skin to a level of softness you never knew existed,” one reviewer wrote, noting how well it pairs after shaving. Another said she’s used it for years and always comes back to it: “A little pricey but completely worth it.”

Some shoppers do mention that consistent use matters. One person said it “actually does firm up” with regular application, adding that her sensitive skin has “no flare ups.”

With Amazon’s Cyber Monday discount and the product already moving quickly, it’s an easy time to finally try the body cream people keep calling their “signature scent.” If you’ve been curious about why it’s so loved, this is the moment to see what all the fuss — and softness — is about and grab a tub of Brazilian Bum Bum Cream for yourself.

Before you go, check out our top foolproof holiday gifts for absolutely everyone on your list: