Tata Motors is entering the mid-SUV segment, where it has not been present so far, with the coupé styled Curvv, offering buyers an option to choose from electric, petrol or diesel drivetrains. The mid-SUV segment is the fastest growing passenger vehicle segment and had a 16% share of total industry volumes last fiscal year. The introductory price of Rs 17.49 lakh for the electric variant.
