On this Independence Day, Royal Enfield has partnered with C.L.A.W. Global, a team of Special Forces veterans and multidisciplinary specialists, to introduce Unlimit, an initiative that combines adventure motorcycling with the principles of military special forces training. The program aims to help participants explore their potential by challenging perceived limitations.
Royal Enfield’s collaboration with C.L.A.W. builds on its long-standing connection with the Indian Armed Forces, emphasizing a shared focus on exploration and personal development. The Himalayas, a region that has inspired many of Royal Enfield’s products, including the new Himalayan 450, will serve as the setting for this initiative. Both organizations are also committed to sustainability efforts in the area, with the goal of protecting the environment and supporting local communities.
Speaking about this association, Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield, said, “At Royal Enfield, we have a strong belief in building resilience—not just in terms of resilient machines, but also resilient mindsets. Adventure is one of the most powerful ways to build mental resilience, and no one understands that better than C.L.A.W., a group of highly experienced ex-Special Forces operators that have continuously pushed the boundaries of human potential. Just as the Royal Enfield Himalayan is purpose-built to adapt to whatever comes its way, the Unlimit program will empower individuals to adapt and overcome, unlocking their true potential in the process. This is a mission that will transform mind, body and spirit.”
The inaugural phase of this collaboration featured a 7-day multi-adventure expedition in the Nanda Devi Sanctuary, Uttarakhand. Participants, including Special Forces veterans, specially-abled adventurers, and civilian enthusiasts, engaged in motorcycle riding and activities such as rock climbing, white-water rafting, and trekking. The program also included life skills training in areas like survival, self-defense, first aid, navigation, and search and rescue.
Commenting on the initiative, Major Vivek Jacob, Founder, C.L.A.W. Global, said, “This initiative is a new paradigm in the exploration of human potential. A unique merger of motorcycling, mindset, skills, spirit and adventure. Designed to dissolve the assumed limitations of the mind, body, spirit matrix. To awaken. To unlimit.”
Set in the Himalayas, Unlimit marks the beginning of an ongoing collaboration aimed at training participants with a ‘Survive, Stabilize, and Thrive’ mindset. The initiative invites applications from those interested in participating, with a selection process starting in September 2024.
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