Haaretz, a left-leaning Israeli daily that has faced severe criticism from the country's right-wing government, quoted soldiers, career officers and reservists who said commanders were given unprecedented authority to operate in the Gaza Strip.
They alleged commanders had ordered or allowed the killing of unarmed women, children and men in the Netzarim Corridor, a seven-kilometre-wide (4.3-mile-wide) strip of land that cuts across Gaza from Israel to the Mediterranean, and which has been turned into a military zone.
The report quoted an officer who recalled an incident in which a commander had announced that 200 militants were killed, when actually "only 10 were confirmed as known Hamas operatives".
Soldiers meanwhile told Haaretz they received questionable orders to open fire on "anyone who enters" Netzarim.
"Anyone crossing the line is a terrorist -- no exceptions, no civilians. Everyone's a terrorist," a soldier quoted a battalion commander as saying.
The soldiers also described how division commanders received "expanded powers" allowing them to bomb buildings or launch air strikes that previously required approval from the army's top echelons.
The allegations contained in the Haaretz report could not be independently verified.
In a statement to AFP, the military rejected the accusations.
"All activities and operations conducted by (Israeli army) forces in the Gaza Strip, including in the Netzarim Corridor, are carried out in accordance with structured combat procedures, plans and operational orders approved by the highest ranks in the (army)," it said.
'No innocents in Gaza'
The military added that "all strikes in the area (of Netzarim) are conducted in accordance with the mandatory procedures and protocols, including targets that are struck in an urgent time frame due to essential operational circumstances where ground forces face immediate threats".
"Incidents that give rise to concerns of deviations from IDF's orders or ethical standards are thoroughly examined and addressed."
Many soldiers who spoke to Haaretz pointed to a specific commander, Brigadier General Yehuda Vach, who last summer took charge of Division 252, which has been based in Netzarim.
One of the soldiers said of Vach -- who was born in the settlement of Kiryat Arba in the occupied West Bank -- that "his worldview and political positions were clearly driving his operational decisions".
Another soldier said Vach had declared "there are no innocents in Gaza".
The military told AFP that the "statements attributed to him... were not made by him".
"Any claim asserting otherwise is entirely baseless."
The Haaretz report said Israeli soldiers spoke to the newspaper so that the Israeli "people need to know how this war really looks like, and what serious acts some commanders and fighters are committing inside Gaza".
"They need to know the inhuman scenes we're witnessing".
Palestinian militant group Hamas, whose unprecedented October 7, 2023 attack on Israel sparked the current war, also reacted to the Haaretz report.
It said the testimonies offered "new evidence of unprecedented war crimes and full-fledged ethnic cleansing operations, carried out in an organised manner".
Hamas, which has also been accused of indiscriminate killings of Israelis and other civilians on October 7 last year, demanded that the United Nations and the International Court of Justice "document these testimonies and take the necessary steps to stop the ongoing genocide in the Gaza Strip".