British jewellery brand Toolally has announced its launch on JohnLewis.com with its Peacocks and Pearls collection.
Available at John Lewis from the end of November, The Peacocks and Pearls collection is a nod to the colour palette and vibe of the late 60s and early 70s.
The 23-piece jewellery collection is a modern take on the design statements celebrated in both decades.
The line was created in collaboration with broadcaster and author Laura Whitmore.
Each piece in the collection is inspired by the wonderful stories Laura has shared with founder Mags Walker.
The Diana Choker is in honour of Laura’s neighbour Diana who was never without her pearls.
Walker said: “We have a strong history with John Lewis. They were the first household retailer to invest in the brand when we launched in 2016. Since then, we’ve gone through a brand re-fresh and we couldn’t be more pleased to be introducing Toolally 2.0 into the retailer with our Laura Whitmore collaboration collection.
“John Lewis is an iconic name in British retail and the launch on its fast-growing website provides us with a route to a highly engaged customer base. As an independent brand, this is a big, and very positive, step in our wholesale journey.”
