Absolute Radio, Hits Radio, Greatest Hits Radio and Magic Radio all broadcast live from Mission Christmas warehouse in Manchester on Wednesday.
The four Bauer stations took over the Mission Christmas HQ, where donated gifts are sorted and then distributed to those in need in the community, for an all-day outside broadcast.
Presenters including Ken Bruce, Harry Judd and Gemma Atkinson took part in the special broadcast.
Harriet Scott and Harry Judd from Magic Radio Breakfast started the day with a performance from Rock Choir of What Christmas Means to Me (My Love).
The pair also spoke to Mayor of Greater Manchester, Andy Burnham, who welcomed the ‘amazing operation and all the donations flooding in’.
Then it was the turn of Greatest Hits Radio’s Ken Bruce who welcomed Harriet Scott and Andy Crane to take part in PopMaster.
Absolute Radio’s Sarah Champion and Ben Burrell took over for the afternoon shift where there was a delivery from station partners Wickes who have supported Mission Christmas for over a decade.
Gemma Atkinson and Mike Toolan rounded off the day as they hosted their Hits Radio drive show from the warehouse and shared with listeners that 47,000 gifts had been donated that day.
Gemma said: “Mike and I are huge supporters of Mission Christmas and being here today really highlights what an incredible job the Cash for Kids team do every year.
“Thank you so much to everyone who donated today and please, please keep those gifts coming in – your donation means that a child somewhere in the UK will have a more magical Christmas.”
In 2023 Mission Christmas collected over £17.4 million in gifts and cash donations, which were used to make sure that 290,604 children and young people had presents to open on Christmas Day.
Find out more at the Cash ror Kids website.
