Asics, Adidas and Timberland have all performed exceptionally well on StockX throughout 2024, and that success continued during Cyber Week.
On Tuesday, StockX revealed several highlights from Cyber Week, which took place from Wednesday (Nov. 27) to Monday (Dec. 2). This included a strong performance of Asics. StockX confirmed Asics had multiple releases among the top 100 best-selling products throughout Cyber Weekend, which was measured from Friday (Nov. 29) to Monday (Dec. 2), and that the top picks included the Gel-1130 “Black Pure Silver” and the Gel-Kayano 14 “Cream Black Metallic Plum.”
What’s more, StockX stated Asics — one of the platform’s fastest-growing sneaker brands — will set a new sales record in 2024. Asics was one of the fastest-growing brands on StockX in 2023, which has continued throughout 2024, and has been a mainstay on the marketplace’s trend reports.
As for Adidas, the marketplace stated the Spezial ranked among the top 100 products on Cyber Weekend for the first time. Specifically, the women’s Handball Spezial “Earth Strata Gum” and the Handball Spezial “Navy Gum” ranked in the top 100.
The Timberland 6-Inch Boot, too, had a strong showing. Led by trades of the iconic boot, StockX confirmed Timberland experienced triple-digit growth on Black Friday. Much like Asics, Timberland, too, has experienced massive sales growth on StockX in 2024. For instance, in its “Big Facts: Brands Making Moves” trend report released in August, StockX stated Timberland experienced 184 percent growth for the first six months of 2024 (Jan. 1 to June 30) compared to the same period in 2023.
Another Cyber Week standout from the “Sneakers” category on StockX was the Travis Scott x Jordan Jumpman Jack TR “Dark Mocha” — which released on Nov. 26 — landing among the top-traded sneakers with an average resale price of more than $400. Also, the Air Jordan 11 Retro “Legend Blue” that released Nov. 26 via shock drop on the SNKRS app was a top pick throughout the weekend.
As for the “Shoes” category, the Ugg Lowmel Boot was among the top 30 best-selling products during Cyber Weekend and multiple Yeezy slides — including “Slate Grey” and “Dark Onyx” — were among the top-traded products, with an average price of roughly $100.
In terms of overall performance, StockX stated year-over-year trades on Wednesday (Nov. 27) and Thursday (Nov. 28) were up nearly 40 percent and 50 percent, respectively, and the six-day shopping week closed with more trades than the same time period in 2023. Also, single-day sales records using Xpress Ship, the marketplace’s quick shipping feature, were set from Wednesday through Cyber Monday.
“This Cyber Weekend was a testament to the continued demand for sought-after products around the globe,” StockX president, chief operating officer and co-founder Greg Schwartz said in a statement. “Though many consumers remain price-conscious this year, we saw record trades on Cyber Monday and multiple brands achieved triple-digit growth over 2023. These results reflect the trust our community has in StockX and the power of our vast product catalog of sought-after items.”
He continued, “We expect this momentum to continue through the holiday season, and our team will be ready to deliver a best-in-class experience for both buyers and sellers.”
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
