Due to national breaking news, Sunday’s Cup race pre-race festivities were moved to USA, then moved back to the originally scheduled channel on NBC at 2:29 PM. At 6:00 PM, the race switched back to USA, so the eastern side of the country could see their local evening news. Throughout it all, no matter which station fans watched the race on, the commercials were still there. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Brickyard 400 presented by PPG
Start time to record race/commercial periods: 2:29 PM
End time to record race/commercial periods: 6:22 PM
Total minutes of complete race broadcast: 233
Minutes of race broadcast: 195
Minutes of traditional commercials: 38
Minutes of side-by-side commercials: 8
Total number of commercials: 117
Total number of companies or entities advertised: 57
Total number of traditional commercials (not split-screen): 96
Total number of companies or entities advertised: 54
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 21
Total number of companies or entities advertised: 20
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Olympics (7 times); Toyota (7 times); Xfinity (6 times); McDonald’s (6 times); Applebee’s (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Olympics on NBC & Peacock nbcolympics.com – 3
NFL Kick-Off on NBC & Peacock – 2
College Football on NBC/NBC Sports & Peacock – 2
Peacock peacocktv.com – 2
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
IndyCar indycar.com on NBC/NBC Sports & Peacock – 1
Olympics on NBC nbcolympics.com ChallengedAthletes.org – 1
Olympics on NBC nbcolympics.com TeamUSA.com – 1
‘America’s Got Talent’ nbc.com/americas-got-talent – 1
‘American Ninja Warrior’ nbc.com/american-ninja-warrior – 1
‘NBC Nightly News’ nbc.com/nbc-nightly-news – 1
Netflix Netflix.com – 1
‘The Old Man’ on FX fxnetworks.com/shows/the-old-man – 1
Total: 18
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 3
Cochran Ford cochranford.com – 1
Total: 4
Restaurants/Food
Applebees applebees.com – 4
McDonald’s mcdonalds.com – 4
Cracker Barrel crackerbarrel.com – 3
Wendy’s wendys.com – 3
Pizza Hut pizzahut.com/ – 2
Sonic sonicdrivein.com – 2
Chili’s chilis.com – 1
Total: 19
Beer/Alcohol
Keystone Light keystonelight.com – 1
Total: 1
Car/Truck/Bike
Toyota.com/Racing – 4
Buyatoyota.com buyatoyota.com – 2
Carvana.com carvana.com – 1
ebay motors ebay.com – 1
GMCDealer.com gmcdealer.com – 1
GoodYear goodyear.com – 1
LightsOnEnergy.com American Petroleum Institute – 1
Sunoco sunocoinc.com – 1
Weather Tech WT.com – 1
Total: 13
Insurance/Health
Auto-Owners Insurance autoowners.com – 4
Experian Experian.com/car – 2
MakeaPDPlan.com – 1
Total: 7
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 3
Xfinity Mobile xfinitymobile.com – 3
Consumer Cellular consumercellular.com – 1
StraightTalk.com straighttalk.com – 1
Total: 8
Financial
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 4
Ally Bank allybank.com – 1
Total: 5
Technology
Meta meta.com – 4
Amazon Web Service signin.aws.amazon.com – 1
Homes.com – 1
Snap Chat snapchat.com – 1
Total: 7
Products/Services for the Home and Personal Use
Breztri breztri.com – 3
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 1
Just For Men justformen.com – 1
PODS pods.com – 1
Trelegy trelegy.com – 1
Total: 8
Political/Special Interest
Make America Great Again magapac.com – 2
Total: 2
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 1
NASCAR.com/Regional – 1
RichmondRaceway.com richmondraceway.com – 1
Watkins Glen theglen.com – 1
Total: 4
Race brdcast times: // Comm. brdcast times:
2:29 PM – 2:43 PM – 14 // 2:43 PM – 2:46 PM – 3
2:46 PM – 2:53 PM – 7 // 2:53 PM – 2:56 PM – 3
2:56 PM – 3:04 PM – 8 // 3:04 PM – 3:06 PM – 2
3:06 PM – 3:20 PM – 14 // 3:20 PM – 3:23 PM – 3
3:23 PM – 3:25 PM – 2 // 3:25 PM – 3:27 PM – 2
3:27 PM – 3:40 PM – 13 // 3:40 PM – 3:43 PM – 3
3:43 PM – 3:47 PM – 4 // 3:47 PM – 3:50 PM – 3
3:50 PM – 4:02 PM – 12 // 4:02 PM – 4:05 PM – 3
4:05 PM – 4:26 PM – 21 // 4:26 PM – 4:29 PM – 3
4:29 PM – 4:30 PM – 1 // 4:30 PM – 4:33 PM – 3
4:33 PM – 4:41 PM – 8 // 4:41 PM – 4:43 PM – 2
4:43 PM – 4:54 PM – 11 // 4:54 PM – 4:57 PM – 3
4:57 PM – 5:15 PM – 18 // 5:15 PM – 5:17 PM – 2
5:17 PM – 5:48 PM – 31 // 5:48 PM – 5:49 PM – 1
5:49 PM – 6:07 PM – 18 // 6:07 PM – 6:09 PM – 2
6:09 PM – 6:22 PM – 13 // 6:22 PM – checkered flag
Total race brdcst time: 195 // Total comm. brdcst time: 38
Number of companies featured during broadcast: 19
(PPG ppg.com ; HighPoint.com ; Draft Kings; AMR amr.net ; Cheddars; Sonic; Coca-Cola; Monster Energy, Monster Energy Rio Punch; Busch Beer; Toyota; Geico; Progressive; Liberty Mutual; Ashley Furniture; ShadyRays.com ; Breztri; Xfinity, Xfinity Mobile; Straight Talk; .’American Ninja Warrior’ on NBC; NASCAR.com/Mobile ; NASCAR.com/Drive ; NASCAR.com/FanRewards ; Upcoming Richmond race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:13 PM – 3:16 PM
Progressive; Sonic; Just for Men; NASCAR Powerball Playoff; ebay motors; Bank of America/CustomizedCash ; DaytonaInternationalSpeedway.com ; IndyCar on USA & Peacock
4:15 PM – 4:17 PM
Ally Bank; Pizza Hut; Toyota; Xfinity Mobile; McDonald’s; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Olympics NBC & Peacock
5:28 PM – 5:31 PM
Busch Light Peach; Applebee’s; NASCAR Powerball playoff; Safelite; McDonald’s ; Olympics on NBC & Peacock
