BlackRock, Mayfield, and NB Ventures, among others, chipped in, while some existing investors like Flipkart’s venture arm stayed away. Founder Rishi Vasudev notes profitable scale-up. Mensa Brands and GlobalBees refocus strategies. National roll-up space faces challenges; Lifelong India divested by Thrasio. Trase re-acquired by cofounders from Upscalio.
