Recent research reveals a significant gender disparity in the field of innovation, predominantly dominated by well-off men, which leads to slower development of products for women and ultimately hampers economic growth. The study, "Social Push and the Direction of Innovation," conducted by the VATT Institute for Economic Research and its lead researcher Elias Einiö, along with colleagues Josh Feng from the University of Utah and Xavier Jaravel from the London School of Economics, sheds light on this critical issue using data from Finland and the United States.