Goldsmiths has announced the relaunch of its showroom in the Bullring and Grand Central in Birmingham.
The showroom now spans two floors with a dual sided-corner showroom and elegant glass wrap around frontage.
The showroom has dedicated branded towers all on the ground floor for FOPE, Messika, Roberto Coin, Mappin and Webb, Jenny Packham and Goldsmiths own branded jewellery.
There is also a pop-up space on the 1st floor for jewellery brands, with the initial focus on bridal jewellery with an array of eternity and wedding rings.
To enhance the shopping experience the showroom also features a hospitality bar on the 1st floor.
It also offers a dedicated service and repair lounge, a watchmakers room and dedicated areas for polishing and cleaning.
Craig Bolton, president of the Watches of Switzerland Group, UK, and Europe said: “We are pleased to announce the expansion and re-opening of the new Goldsmiths Bullring and Grand Central showroom which is a great reflection of the investment to the local area but also our commitment to clients to deliver the very best in watch and jewellery retail.
“With two floors of luxury watches and jewellery, the showroom features the very latest Goldsmiths luxury design concept with a large Rolex room, branded areas for Cartier, TAG Heuer, TUDOR, Hublot, Longines and Rado from our long-standing watch partners and branded jewellery offering from FOPE. Messika, Roberto Coin, Mappin & Webb, and Jenny Packham.”
He added: “We are proud to offer our clients the finest selection of brands in the ultimate luxury environment, with a hospitality bar upstairs our hosts will encourage clients to relax and enjoy the space.
“Whether they are purchasing something new, having a timepiece serviced or looking into a timepiece from our Pre-Owned range there is something for everyone in Goldsmiths Bullring and we look forward to welcoming existing and new clients to this showroom.”
