CURRYS PC World has slashed the price of a top Philips 50-inch telly by £400.
So if you’re in the market for a new set this payday, the 4K TV deal should definitely be on your radar.
The 50-inch Phillips TV usually retails at £799, but you can get it right now for £399, a huge 50% saving.
Not only is it a solid discount for a TV this size, but Philips is a well-known TV brand too.
Philips 50-inch Ambilight LED 4K TV – £399 (save £400) – buy here
And it’s on one of the company’s Ambilight range, which emit colour around the TV to help immerse you in on-screen action – be that high-energy gaming, a film, or something more soothing.
Looking around online we can’t see a lower price anywhere, and it seems to be the lowest the TV has ever been listed at.
In terms of specification, as the Ambilight 50PUS8204/12 is a 4K (Ultra HD) TV it can display 4K content at four times the resolution of a Full HD TV.
And it supports Dolby Vision and HRD10+ standards: That means if content makes use of either, the TV can displays a greater range of colours and better contrast (brighter whites and darker blacks).
Customer’s highlight the set’s picture quality and the TV’s Ambilight feature as big plus points.
What is 4K, Ultra HD and UHD?
Here's an easy guide to what 4K means...
4K, Ultra HD and UHD are all different names for the same type of TV screen. 4K refers to the number of pixels on your TV screen – or the “image resolution”
The pixels are the tiny dots of colour that make up the image you see on your telly. A pixellated image is one where the pixels are really obvious, because there aren’t many. But images with lots of pixels – like a 4K movie – generally look sharper and clearer
A true 4K screen has 4096 x 2160 pixels. That means on your TV screen there are 3840 pixels across, and 2160 pixels vertically. That’s roughly 8.3 million pixels on the display in total
4K gets it’s name because it’s got four times the number of pixels as a standard Full HD TV
Full HD (or 1080p) screens have 1920 pixels across, and 1080 pixels going upwards – for around two million pixels in total. So 4K just means your TV has many more pixels on the screen compared to a more common Full HD display
Ultra HD, or UHD, is basically the same as 4K. If you buy a UHD telly in a shop, you’ll be able to watch 4K content on it with no bother
But there is a small difference. Almost every TV you ever buy has an aspect ratio of 16:9. That means for every 16 pixels horizontally, there are 9 vertically
True 4K footage doesn’t quite fit in with that ratio, so you won’t often find TVs with 4096 x 2160 pixels. Instead, to fit with the 16:9 ratio, most 4K TVs will have 3840 x 2160 pixels instead
If it doesn’t make sense, grab a calculator and divide 2160 by 9. Then multiply it by 16, and you’ll get 3840. That’s the aspect ratio working its magic. So when you see an Ultra HD TV, it just means it’s a 4K image with slightly fewer vertical pixels
If you try watching a 4K video on a non-4K TV, the video will still play – but it won’t be in 4K quality. To watch a 4K video in 4K quality, you’ll need to fork out for a 4K TV. Similarly, if you’re watching standard or HD footage on a 4K TV, it won’t magically become 4K quality
Some TVs promise “4K upscaling”, which converts your standard or HD footage to near-4K quality. This works by using software to guess what colours would fill the extra empty pixels missing in HD footage, and then filling them in. This creates a 4K-like effect, but it’s not true 4K
For additional features, the set also comes with Freeview HD built-in, the voice-controlled Google Assistant, and makes use of Android TV.
So you can enjoy the likes of Netflix, Amazon Prime Video, BBC iPlayer, and browse the internet and social media too from the comfort of your sofa.
Philips 50-inch Ambilight LED 4K TV – £399 (save £400) – buy here
Looking to hook up a console or other device? The Ambilight 50PUS8204/12 has plenty of ports and four HDMI sockets which should be plenty.
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